Cannabiz Media Spotlight – Grassi CPAs

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Grassi CPAs is an accounting and professional services company with a long history of supporting clients operating in and with the cannabis industry. Grassi CPAs’s staff of over 300 auditors and tax professionals has a deep understanding of the cannabis and hemp industries.

Cannabiz Media recently spoke with Zach Gordon, Senior Tax Manager, from Grassi CPAs to learn more about how his team uses the Cannabiz Media License Database to connect with cannabis and hemp license holders in need of tax, funding, and other financial and business support.

Why Does Grassi CPAs Subscribe to the Cannabiz Media License Database?

Grassi CPAs subscribes to the Cannabiz Media License Database for multiple uses – from sales and marketing to auditing research. Zach says, “We brought in our marketing department to use the Cannabiz Media platform, and we brought in our audit team just to understand at not only a high level, but at more of a detailed level, the who, the what, the how long, and so on. That really has been a difference maker.”

For the team at Grassi CPAs, Zach explains, “Getting an understanding of who’s in the market, in any given market, is incredibly important. You can’t know how to properly service an industry, a region, or anything more detailed than that unless you understand the market itself, and Cannabiz Media’s tools are fantastic to help us do it.”

Zach shares some tips for other Cannabiz Media License Database subscribers to help them get the best results. He recommends, “Play around a bit. Make sure you know the region and market that you want to target and see what the output is. There is no better way to learn than that. There are great tutorials, and the customer service is fantastic. It’s been a great experience, and I’m happy to be a user.”

As a business that relies heavily on having accurate data to ensure compliance and effective service for its cannabis and hemp industry clients, the Cannabiz Media License Database is highly valuable to Grassi CPAs. “It’s an incredible tool,” says Zach. “I wish we had gotten on the platform ages earlier, because it’s been a great experience. And I genuinely mean that.”

What’s Next for Grassi CPAs?

In the near future, Grassi CPAs will be closely watching new markets in the cannabis industry and learning as much as possible so the team can help new clients in those markets as they launch. “It’s really exciting to know there are five new markets coming online,” Zach shares. “We’ve already gotten quite a few requests to write research, start putting together financial models, and start thinking about what potential write-ups could look like for the applications as they come out.”

The Grassi CPAs team will also be busy learning about each new market. Zach explains, “Being educated is a big deal. We take education very seriously, so as new markets come online, you better believe that at 12:01 a.m. on that day, we have our noses to the books trying to understand each market.”

For more information about Grassi CPAs and to hear additional insights from Zach Gordon, follow the link and listen to Cannabiz Media’s recent Cannacurio podcast episode featuring Zach as the special guest.

To learn more about how subscribing to the Cannabiz Media License Database can help your business like it helps the team at Grassi CPAS, follow the link and schedule a free demo.

Susan Gunelius

Susan Gunelius, Director of Email Marketing Strategy for Cannabiz Media, is also President & CEO of KeySplash Creative, Inc., a marketing communications company offering, copywriting, content marketing, email marketing, social media marketing, and strategic branding services. She spent the first half of her nearly 30-year career directing marketing programs for AT&T and HSBC. Today, her clients include household brands like Citigroup, Cox Communications, Intuit, and more as well as small businesses around the world. She has been working with clients in the cannabis industry since 2015. Susan has written 11 marketing-related books, including the highly popular Ultimate Guide to Email Marketing for Business, Content Marketing for Dummies, 30-Minute Social Media Marketing, Kick-ass Copywriting in 10 Easy Steps, and she is a popular marketing and branding keynote speaker. She is also a Certified Career Coach and Founder and Editor in Chief of Women on Business, an award-winning blog for business women. Susan holds a B.S. in marketing and an M.B.A in management and strategy.

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